A waterslide in Oxford Circus?
Topshop, through technology agency Fat Unicorn, commissioned Framework Creative to make a virtual waterslide. Creating a reproduction of Oxford Circus, the user is whisked around the famous shopping district of London. The waterslide is a fast-ride, eventually plunging through a billboard and teleporting the user to a desert island, where they land on the beach, coconut cocktail already beside the sun lounger.
Get yourself down there and have a go - it runs from the 26th May to the 4th June!